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 Our team is made up of passionate industry reformers. If you want to know a little bit of what gets us to work every day, read this recent blog post by our Head of Revenue, Adam Bonsky.

For twenty-six years prior to my first day with Sedera, I worked in the employee benefits and insurance industry. For the better part of the first two decades, I felt like I and the companies I worked for were doing the right thing: helping solve problems and achieve great outcomes for the people we served. We found creative ways to save employers time and money while establishing retirement and health plans that met the financial needs of their workforce. For many years, we saw individuals amass savings they never thought possible and experience much needed financial protection and peace-of-mind when unexpected health conditions occurred for them or their family members.  However, little by little, I saw our ability to accomplish these things erode.  

What if the exact reason you got into the benefits space, i.e. providing financial security and peace of mind to families and individuals across the country, became the exact opposite of what you were doing? 

A few years go I had my “Jerry Maguire” moment. I didn’t write a bold mission statement and get fired for it, but I did begin to see myself as part of a problem. I saw first hand that most Americans aren’t saving enough, half of the employers in the United States do not offer a retirement plan to their workforce, and health insurance premiums are often growing four times greater than normal inflation. Not to mention, the health plans we constructed provided access to fewer doctors and benefits, ultimately putting more of the financial burden on the employees. Fewer and fewer people were participating, industry service provider revenue was soaring at the expense of employees, and costs were so high that even more middlemen entered the scene to make money off of saving money. No matter how much time an employer invested in controlling costs, they still rose.

I knew there had to be a better way. 

The more I thought about it, the more I came to believe, that many American’s have lost sight of a core tenet on which this country was built: personal responsibility. The insurance industry was only fueling that fire. We had worked so hard trying to figure out how to do things for people that we forgot about empowering people to do things for themselves. Companies need to empower their consumers to make their own good decisions, not disable them from doing so.  

We need to get back to the basics

We need an empowered and informed consumer. We need a way for that consumer to understand the relationship between cost and value. We need that consumer to be able to choose their own and have a direct relationship with doctors and providers. We need the consumer to pay their own way, and when times get tough, a way to lift them up.  

That is why I decided to get involved in the field of Medical Cost Sharing, and more specifically, with Sedera. 

I believe that Medical Cost Sharing coupled with direct primary care, is on the right and better path to help consumers regain control of their own personal health. 

Sedera Medical Cost Sharing Members are cash pay patients who choose their own doctors and providers, pay their own bills, and get financially rewarded for making healthy choices and taking care of themselves and those around them.

This is what personal responsibility looks like and rewards are vast. 

At Sedera, we provide members the tools they need to be successful and help them when times are hard while empowering them to take personal responsibility for their health. We provide our Members with a dedicated support team, access to reliable information, financial support for when the unexpected occurs, and a sense of belonging to something greater. 

Yes, It takes a little more time and effort to be in control of your personal health, and Sedera Members know first hand what it’s like to roll up their sleeves. But this effort has benefits. Not only does this model provide substantial cost savings each month and support when / if large medical expenses arise, but it also encourages us all to live more healthy lives and empowers us to finally say “yes, I can do this.”  


Adam Bonsky is the Head of Revenue at Sedera. He has nearly three decades of experience in the employee benefits and insurance industry. He lives in Austin with his wife, three children, and new puppy. You can find him unwinding from the day with a long walk and a cold ranch water.